Well, I suppose that is a fair question. There is steady encouragement by governments and local water authorities to conserve water, and there are endless lists of water conservation tips. However, I’m not sure if many people have addressed the big question behind all of it: Why should you conserve water?
Let’s start with the facts:
How Much Freshwater Do We Actually Have on Earth?
Only 2.8% of the Earth’s water supply is fresh water, which is stored as groundwater, in lakes and streams, glaciers and icecaps, and water vapor in the atmosphere. Furthermore, as we use our freshwater, most conventional sewer systems, process the water and either send it back to the ocean, or pump it into the groundwater system. Therefore, we are reliant on the proper functioning of the Earth’s freshwater processing engine, in order to continue to receive the freshwater we need. For example, if we have a drought, or if spring temperatures evaporate the snow-capped mountains faster than they can melt into streams and rivers, our freshwater supply is reduced. We are all part of a connected and complicated system that is fragile and heavily influenced by changing factors.
So, why should you conserve water? Well, for one because we may not have enough…

Photo: Ennor
How Much Water Should I Use?
According to a recent World Economic Forum report, it is estimated that people living in developed countries will each use 149 liters of water per day (roughly 37.25 gallons) for household use. In many parts of the US, the estimated amount of water used per person is around 150 gallons per day per person. Quite a difference! If global water use averages are any indication, residents in many parts of the US have a lot of room for improvement. Calculate your daily household water use.
Water Equals Food, Food Equals Life, Food Equals Money
70% of global freshwater is used for agriculture and inefficiency in water use is high. Over the next 4 decades, it is estimated that the demand for food production will double, putting even more pressure on the Earth’s finite supply of freshwater. Diet choices have direct implications on the amount of water needed in agriculture. Meat, on average, requires about 10 times the water required per calorie from plants. As a result, the average daily diet in California requires some 1,500 gallons of water in agriculture, compared to 750 gallons in countries such as Tunisia and Egypt.

Photo: .Jowo.
A significant new factor is biofuels. Countries around the world have set ambitious targets to replace a significant part of their energy consumption with biofuels. Since the energy market, measured in calories, is twenty times the size of the food market, replacing 5-6% of energy consumption with biofuels would risk doubling water withdrawals for agriculture.
Both agriculture and energy production have key political implications as water becomes more scarce. However, the impacts of water scarcity are both gradual and local, so government desire is weak and fragmented. There is no obvious crisis event for national government to reach to. There is no one “smoking gun” that can be addressed to elucidate the world’s degrading water supplies. The WWF describes water scarcity as an “invisible event.”
So, why should you conserve water? Because, we are all part of a connected system that under threat of water scarcity.
BFF: Water and Power
It takes a substantial amount of water to produce energy (hydropower generation, thermal and nuclear cooling, cultivating biofuels), and it requires a substantial amount of energy to deliver clean water (to pump groundwater, treat water and wastewater, desalinate sea water, and distribute water). Shortage or mismanagement of either can have very large implications for both.
Energy production accounts for about 39% of all water withdrawals in the US. 4% of total power generation in the US is used to supply, purify, distribute and treat fresh water and wastewater. The entire energy cycle requires water, from mining to generation and distribution of energy.
So, why should you conserve water? Because, conserving water conserves energy, which also reduces CO2 emissions!

Photo: alkhodarev
What are the Glimmers of Hope?
Crop Technology: Engineering crops to deal with changing conditions and reduced amounts of water will play a significant role in the conservation of water. In addition, growing the right types of crops in the right types of climates will be necessary.
Irrigation technology: Since 70% of freshwater is used in agriculture, technology that can improve the efficiency of commercial irrigation will save huge amounts of water. Technology such as drip irrigation, rainwater harvesting, localized sprinkler systems will improve efficiency and reduce evaporation. All of these technologies have implications for residential use as well.
Fix leaks and improve existing water delivery efficiency: Methodologies should be chosen to limit the non-beneficial use of water in irrigation including, for example, deficit irrigation (where crops are watered only in critical periods instead of providing full irrigation during the whole growing season).
In the US, more than 1 trillion gallons of water leak from homes each year. Running toilets, dripping faucets, and other household leaks are the culprits. These leaks must be addressed as they are often very inexpensive to fix.
Use untapped potential such as urban greywater and initiating “toilet-to-tap” programs: Greywater, also known as sullage, is non-industrial wastewater generated from domestic processes such as dish washing, laundry and bathing. Greywater comprises 50-80% of residential wastewater. If properly managed, greywater can be used for both domestic and commercial irrigation. “Toilet-to-tap” programs, or otherwise known as Indirect Potable Reuse (IPR), transfer the processed wastewater from residential use, directly back into the water delivery system. Water officials, academics, and private business experts, all agree that the reuse of water for drinking is safe and affordable. However, opponents of IPR argue that the concept of drinking treated sewage water is a recipe for disease and a public health disaster. The Mayor of San Diego, California expresses his concerns of the public perception of this type of water treatment, and remains a steady opponent to the program. Nevertheless, I think it will only be a matter of time until this type of water treatment is necessary for the sustainability of dry regions, such as Southern California. Public perception will need to adjust.
How Does Conservation Begin?
Water conservation and water use reform cannot follow a blueprint. Programs need to be specific to local institutional and political contexts. Success will require teamwork among all participants. I predict that water management and conservation will be one of the biggest challenges the world will face throughout this century. As a resident of this connected planet, we must all do our part to be a responsible tenant of our small share of this world.
So, why should you conserve water? Because, it is one of the biggest, and fastest growing challenges our society faces today. Make every drop count!

Photo: Cayusa